Let’s talk

Get people talking. Online and in the room.

Creator campaigns, live streams and robots that give an event something worth filming. We handle everything around them: the brief, the contract, disclosure, logistics and the readout.

Plan a campaign
4+ years
In business
Two decades
Combined industry experience
Across the USA
Campaigns and events

Campaigns, live streams and the room itself.

Three ways to put your brand in front of people who already have a reason to listen. Use one, or let them feed each other: a live stream at the launch, a campaign that follows it.

Creators filming a scene with a cinema camera in a neon-lit room

  1. Creator campaigns

    A short, reasoned shortlist instead of a searchable database. Every creator is chosen for audience fit, content style and sponsor history, and every channel is checked for real audience quality before it reaches you.

    • Hand-picked matches, each with the reason it fits
    • Briefs that leave room for the creator’s own voice
    • Contracts, FTC disclosure and usage rights handled

  2. Live streams

    Live is where an audience talks back. We run the Diffraction Creator Network for TikTok LIVE creators, with lessons, bonus campaigns and monetization support, so we see every week what holds a live room and what loses it.

    • Brand moments built for live audiences
    • Creators coached until the read feels like theirs
    • Tracked links and placement-level reporting

  3. Events and launches

    Some messages land best in a room. We shape launches, creator gatherings and live-streamed events that give people a reason to show up, and a reason to post about it afterwards.

    • An event concept built around one clear message
    • Creators on the guest list and on camera
    • A friendly robot that greets, serves or draws the crowd

About Diffraction Robots at Work

Campaigns are won in the unglamorous parts.

The creator is the part everyone sees. Whether a campaign runs smoothly or stalls comes down to contracts, disclosure, rights, payments and reporting. We build all of it into the work instead of handing it back to your team.

  • Matching

    Audience fit, content style and sponsor history.

  • Vetting

    Real audience quality, checked before you see a name.

  • Competitor checks

    Who else each creator has promoted recently.

  • Briefs

    Clear on the goal, loose enough for the creator’s voice.

  • Contracts

    Insertion order ready on day one.

  • Disclosure

    FTC requirements built into every placement.

  • Usage rights

    Agreed up front, in writing.

  • Quality checks

    Every deliverable reviewed before it goes out.

  • Payments

    Creators paid on time, without chasing.

  • Reporting

    Tracked links and a readout per placement.

Data finds the shortlist. People make the call.

Audience data, sponsor history and tracked links do the heavy lifting. Deciding who fits your brand, and earning a creator’s trust, stays with people. That is how we use technology everywhere we work: to let people do more, not to stand in for them.

  1. 01Fit

    We learn the audience, the outcome you need, your constraints and who your competitors already sponsor.

  2. 02Match

    You get a short list with our reasoning for every name. Not a login to a database.

  3. 03Run

    Briefs, contracts, coordination and quality checks, with creators coached so the read sounds like them.

  4. 04Report

    Placement-level numbers, with platform engagement kept apart from what your own site measured.

A typical campaign goes live in about ten days from the signed brief.

Wherever your audience already gathers.

  • TikTok LIVE

    Real-time rooms where the audience talks back. We run a creator network built around LIVE, so we know the format from the inside.

  • TikTok

    Short videos made in the creator’s own style, so a sponsored post still feels like one of theirs.

  • YouTube

    Long-form reads and multi-channel partnerships, where we have years of work in privacy and tech.

  • In person

    Launches, gatherings and events that are worth showing up for, and worth posting about after.

Brands come back. That’s the result we like best.

  • Proton

    Multi-year partnership

    Repeat creator campaigns for one of the most demanding privacy brands there is.

  • Linus Media Group

    Years of work

    Multi-channel partnerships in privacy and technology, Proton among the largest.

  • Performance campaigns

    Tracked per placement

    Pay-per-result campaigns with national brands, run end to end.

“Working with Joseph and Diffraction was a pleasure. 10/10 would repeat.”

Influencer manager, Proton

A robot in the room people remember.

At a conference, a launch or a reception, a robot gives people something to walk over to, film and talk about afterwards. Most often that is a Unitree robot dancing and working the crowd. We plan where it fits in your event and bring the creators who turn it into content.

  • A wheeled humanoid robot waves from a stage at an evening launch while a guest films it on a phone
  • A wheeled humanoid robot holds a basket of name badges for arriving guests in a sunlit conference foyer
  • A wheeled humanoid robot holds a tray of drinks in cup holders for guests at a rooftop reception at dusk
  • A wheeled humanoid robot waves to visitors taking photos with their phones at an expo stand

  • Welcome and wayfinding

    A friendly first hello at registration, in the foyer or at your stand.

  • Drinks and trays

    Service rounds at receptions and launches, with staff free to host.

  • Dancing and a moment on stage

    A Unitree robot dances, poses and waves, and every phone in the room comes out.

  • Footage people post

    Creators on site turn the robot into clips your audience shares.

Robots are rented for your event: most often Unitree models, with a wheeled humanoid for greeting and tray service. An inquiry does not reserve a robot or a date: availability, capabilities, timing and terms are confirmed before anything is booked.

Ask about a robot for your event

We work the creator side, every day.

Two products we run ourselves keep us close to how creators work, what live audiences respond to and how footage is made and licensed. Your campaign gets that know-how.

Before you brief us.

What do you actually handle?

Creator selection, strategy, briefs, contracts, usage rights, disclosure, coordination, quality checks, payments and placement-level reporting. We agree the scope with your team before anything starts.

How do you pick creators?

Audience fit, content style, audience quality and sponsor history. Every name on the shortlist comes with the reason it is there, and we check competitor sponsorships first.

How is a campaign measured?

We set the outcome and the reporting in the brief. Tracked links and placement-level reporting tie the work to that outcome, and we keep platform-reported engagement separate from actions measured on your own site.

Does a sponsored campaign include AI training rights?

No. A sponsorship and a license to use content for AI training are separate things. Any licensing request needs its own agreed scope and the creator’s permission.

Can a robot come to our event or conference?

Tell us the event, the venue, the date and the moment you want to create, and we will tell you what is possible. Robots for events are an early offering we are shaping with partners, so nothing is booked until availability, capabilities and terms are confirmed.

Tell us who you want to reach. We’ll find who they listen to.

Tell us who you want to reach, or the event you are planning. Someone who runs campaigns and events will reply.

Plan a campaign Plan an event

Start with one task.

Tell us a little about your business. One of the founders will reply personally, usually with a few questions and a time to walk the floor together.

Goes straight to the founders at business@diffraction.agency. No newsletter, no sales sequence.