Diffraction was born from a simple observation: the gap between brands and their audiences was widening, and traditional advertising couldn't bridge it. Co-founders Joseph Sottile and Thom saw TikTok Live as the future of authentic brand engagement.
By merging data science with creative marketing, Diffraction built a new model of impression-based advertising that delivers measurable results. From a two-person team in Boston to an agency working with household names like Factor and Keeper Security, we've grown by staying true to our belief that genuine creator relationships drive real business outcomes.
From a bold idea to a full-service agency, every milestone has shaped who we are.
Co-founders Joseph and Thom launch Diffraction with a vision to merge data science with creative marketing.
Enrolled multiple influencers in year-long partnerships with Factor, a subsidiary of HelloFresh.
Expanded partnerships across the Factor and HelloFresh ecosystem.
Launched the Creator Network - a free TikTok Live creator growth program at tiktoklivestream.com.
Multi-channel Keeper Security campaign success. TikTok Live program scales rapidly.
Launched StreamGenie.ai - connecting creators with AI training partners for content monetization.
A small, mighty crew of strategists, creators, and data nerds.
Co-Founder
@Joesott
Co-Founder
@thomswann
Account Specialist
Six principles that guide every decision, campaign, and partnership.
We push boundaries with cutting-edge strategies that keep our clients ahead of the curve.
The digital landscape shifts fast. We pivot with precision to capitalize on every opportunity.
Every campaign is built on integrity, transparency, and genuine respect for audiences.
We ask the questions others overlook, digging deeper to uncover insights that drive results.
Our best work happens when brands, creators, and strategists come together as one team.
We set audacious goals and relentlessly pursue them until they become reality.
We're always looking for talented, curious people who share our passion for redefining digital marketing.
Get in Touch