Creator marketing, from the creator side.
We run creator products of our own, so we know how creators and live audiences work. We bring that to your brand: hand-picked creators, live streams and campaigns people actually watch.
Technology that works for people, not instead of them.
We help businesses grow by putting technology to work. Whether that be through marketing, a helping hand with a service robot, or putting your business in the spotlight with a live event. It all starts from one idea: give people more room to do what they are good at.
- Company
- Diffraction Inc.
- Contact
- business@diffraction.agency
What we do.
Robots at work, deployed with CosmicBrain.
We put service robots on real, repetitive tasks in hotels, senior living, restaurants and data centers, one task first, supervised by people and offered as a monthly service.
A robot in the room people remember.
Robots that draw a crowd at events, launches and live streams, most often a dancing Unitree. Tell us the moment you want to create and we will tell you what is possible.
Physical AI datasets, built to your spec.
Egocentric and exocentric human-demonstration capture for robotics and physical AI, by trained operators, delivered training-ready.
The Operators Lab, where AI gets put to work.
A working community for builders, operators, data-capture people and physical-AI practitioners, with paid capture projects when they match.
We build for creators, too.
Two products we run ourselves. They keep us close to how creators work, what live audiences respond to and how real-world footage is made and licensed, which is what we bring to your campaigns and events.
StreamGenie
Creator marketplace
A creator marketplace for physical AI: people get paid for approved real-world footage, clips and UGC, and choose whether to license their streams.
Campaigns are published with the brief, rate and terms up front. Licensing is opt-in, time-boxed and revocable.
streamgenie.ai (opens in a new tab)Diffraction Creator Network
TikTok LIVE creators
A free network for TikTok creators: live-streaming lessons in the Diffraction Academy, bonus campaigns, monetization support and official events.
Creators keep their TikTok LIVE earnings; the network takes none of them.
tiktoklivestream.com (opens in a new tab)
Robots take the routine, so people can grow the business.
People teach robots. People should share in the value.
The know-how robots need belongs to the businesses and skilled people who do the work, and the best data comes from working with them, not around them. That is why we start every deployment on the floor, with the team, one task at a time.
See how a deployment worksThe people behind it.
Different experience, one shared ambition: make useful technology work for the people and businesses around it.
Joseph
Co-founder · Strategy & partnerships
Joseph shapes the strategy and relationships behind Diffraction’s network. His experience building international communities and negotiating data rights informs how the company connects technical opportunity with real demand, with a focus on clear ownership and new economic opportunities for the people and businesses contributing.
Thom
Co-founder · Engineering & problem solving
Thom approaches technology through the problems people need solved. From early work in defense to building devices and platforms across industries, his career combines hands-on engineering with an understanding of how businesses operate: understanding the task, helping people participate, and connecting requirements with conditions in the field.
Claire
Business outreach · Business relationships & contributor experience
Claire brings the perspective of the people doing the work into Diffraction’s network. Through conversations with business owners and her own experience capturing everyday activity, she helps make participation understandable and practical, from outreach through contributor support and capture.
CosmicBrain runs the robots. We run the relationship.
CosmicBrain builds an operating system for real-world robots: the layer that connects robot hardware, on-site integration and the human operators who supervise them. Their model is simple and human: deploy, supervise, teleoperate, recover. Our job is to find the businesses where that helps, walk the floor with their teams, and make sure the robot earns its place.
CosmicBrain co-founder Anto Patrex sums up the attitude we share: “Show what works. Admit what breaks. Build anyway.”
cosmicbrain.ai- 01Deploy
- 02Supervise
- 03Teleoperate
- 04Recover
How we work.
- 01
People first
Robots take the repetitive runs. People keep the guest, the judgment and the care. We measure success by what your team gets back, not by who goes.
- 02
Honest limits
Show what works, admit what breaks. We start with one task, say plainly where a robot struggles, and keep a human operator ready to take over.
- 03
Consent and fair pay for data
Work data has value. It is only used with clear permission, de-identified before it moves, and the people and businesses behind it share in what it earns.
What could your people do more of?
Pick where you want to start, and we’ll take it from there.
Something else? Start a conversation