Tap into New Audiences Through Impressions.
Go beyond the traditional customer segments you've been targeting. Our impression-based advertising on TikTok Live opens the door to high-value viewers you never thought possible, creating opportunities you can't afford to miss.
Adapting Classical Media Tenets to Future-Forward Viewer Experiences.
We're not reinventing the wheel; we're optimizing it for the digital age. Our team applies the proven strategies of traditional media to the next-generation platform of TikTok Live. The result? Your brand receives unparalleled visibility without compromising the viewer's experience—a win-win in today's fast-paced media landscape.
Talent - Handpicked, Family-Friendly Network
Our influencer network is carefully curated to meet the highest standards of quality and brand safety. Each creator in our portfolio is committed to delivering authentic, family-friendly content that resonates with audiences of all ages.
- Impressions served to date
- Average Influencer CTR*
- Brand & Family Friendly Talent
The Metrics That Matter: Unlocking Advertising Success on TikTok Live
In the era of data-driven decision-making, our TikTok Live network provides the analytics that bring both transparency and efficacy to your advertising strategy.
50% of TikTok users have bought something after watching a TikTok Live.
According to a TikTok study, half of its users have made a purchase directly due to watching a TikTok LIVE from/about a brand or about the purchase.
40% of TikTok users don’t have a Facebook profile.
While most TikTok users do have presences on other social media platforms, Facebook and Twitter aren’t often one of them. 40% of TikTok users aren’t on Facebook and 63% aren’t on Twitter.
55% of TikTok users have bought something after seeing the brand on the app.
TikTok users are shopping, simple. More than half (55%) of users have made a purchase after seeing a brand on TikTok.
TikTok is the most engaging social media platform.
With an average engagement rate of 4.25%, TikTok is by far the most engaging social media platform. In second place was Instagram with an average rate of just 0.60%.
The U.S. has the largest TikTok audience of any country.
The United States has the largest collection of TikTok users globally with 113 million monthly unique users.
~18% of marketers are using TikTok
Shockingly, only ~18% of marketers are using TikTok. This leaves prime real estate for you to capture eyes on the leading social platform! No need to compete in a heavily saturated market.
Frequently asked questions
If you have anything else you want to ask, reach out to us.
What is Impression-Based Advertising on TikTok Live?
Impression-based advertising is a model that focuses on maximizing visibility for your brand during TikTok Live sessions. We collaborate with high-quality, family-friendly influencers to create brand-safe environments for your ads.
What types of businesses benefit most from TikTok Live advertising?
Businesses across a variety of industries benefit from TikTok Live advertising, especially those looking to target a younger, more engaged audience.
How is the success of a campaign measured?
We provide comprehensive reports that include key performance indicators like engagement rates, impression counts, and conversion metrics to measure the success of each campaign.
How does Diffraction select its network of influencers?
We emphasize metrics like impressions, engagement rate, and conversion rate to give you a well-rounded understanding of the campaign’s effectiveness.
What's the minimum budget required to start a campaign?
Budgets can be flexible based on the scope of the campaign; however, we typically recommend a starting budget for optimal results.
How long does it take to set up a campaign?
The setup time can vary but typically ranges from one to three weeks depending on the complexity of the campaign.
How do you ensure brand safety and family-friendly content?
We have strict guidelines that our network of influencers must follow, ensuring that the content is both brand-safe and family-friendly.
Is it possible to run multi-platform campaigns?
While our specialization is TikTok Live, we have the capability to integrate multi-platform strategies upon request.
How do I get started?
The first step is to reach out to our team for an initial consultation, where we’ll discuss your brand’s specific needs and how we can assist you in achieving your advertising goals.