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Blog- Currents of Creativity: Fresh Ideas & Industry Updates

Dive into thought leadership, industry insights, and the latest happenings at Diffraction.

Reflecting on a Stellar 2023 at Diffraction: Celebrating Our Victories and Embracing 2024 with Enthusiasm

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Thom
Thom

general

As 2023 draws to a close, we at Diffraction find ourselves in a reflective mood, filled with gratitude and excitement. It's been a year of remarkable growth, learning, and innovation, particularly in our journey with the TikTok ecosystem. Our commitment to leveraging influencers as the key vehicle for marketing has not only been reaffirmed but has also borne significant fruit.

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Holiday Hustle: Turning TikTok Shop Browsers into Buyers

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Thom
Thom

TikTok TikTok Shop

The holiday season is synonymous with a festive cheer that spills over into consumer habits, manifesting as a shopping spree unlike any other time of the year. In the digital age, this spree has found a new playground—TikTok Shop. With TikTok's staggering user engagement, the platform has morphed into a vibrant marketplace, buzzing with the potential to transform holiday browsing into buying.

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The Power of Live Streaming: Engaging Real-Time Audiences Over Traditional Media

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Thom
Thom

TikTok Live Advertising Strategy

The meteoric rise of TikTok has reshaped the landscape of social media marketing, offering businesses an innovative platform to engage with their target audiences. But beyond the catchy 15-second videos that have made it famous, TikTok's Live feature offers advertisers a fresh, immersive way to connect with consumers. Here's why advertising on TikTok Live stands out from traditional video/media advertising:

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Co-Founder Article - Free TikTok Live Program

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NetInfluencer
NetInfluencer

News

Learn about Joseph Sottile and Diffraction’s groundbreaking TikTok LIVE partnership, empowering rising creators to thrive on the platform. With data-driven strategies and personalized coaching, the program fosters community engagement and inclusivity while staying ahead of TikTok’s ever-evolving algorithm. Discover how it aims to revolutionize the influencer marketing landscape with ambitious long-term goals, empowering creators to achieve their creative aspirations.

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Updated privacy policy

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thom
thom

legalprivacy policy

Our legal beagle came into work today with an updated copy of our privacy policy. Check it out if those big words are what you enjoy!

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Our quarter IV bundle pricing has been updated

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Staff

CompanySalesHolidayYouTubeTwitchInstagramSplash

Looking to make a huge splash this 2022 holiday season? We look forward to helping you hit your business sales goals utilizing influencer marketing. Consumers are on their devices more than ever this time of the year and ad integrations with amazing organic influencers is proven to sell.

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Create unforgettable marketing campaigns with influencers this summer season 2022

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Staff
Staff

RetailExperience MarketingMarketingSalesConversionsHoliday

Developing an emotional connection is now essential as brands look for innovative ways to establish long-term relationships with consumers. This is especially true for retail brands that compete with the low overhead and convenience of a dominant ecommerce industry.

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Influencer marketing with YouTube in 2022

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Staff

GeneralYouTubeSuccessful integrationsAdsSalesConversions

YouTube influencers are considered experts within a certain subject or industry. They’re powerful online trendsetters who acquire a community of supportive and loyal followers, making them a valuable player in the world of modern digital marketing. Here are ways businesses can work with YouTube influencers in promoting their brand and increasing audience outreach.

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Updated 2022 engagement bundle pricing.

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Staff

Company

The beginnings of a wave - Waves are created by energy passing through water, causing it to move in a circular motion. However, water does not actually travel in waves. Waves transmit energy, not water, across the ocean and if not obstructed by anything, they have the potential to travel across an entire ocean basin.

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