# Diffraction > Diffraction (diffraction.agency) is a people-powered AI training-data company > in Columbus, Ohio. It builds paid, consent-based ways for people and creators > to contribute skills and original content to AI. Founded in 2022; 500+ people > trained; $15k+ paid to its community; ~150,000 hours of content in the pipeline. ## What we do - The Operators Lab: the applied community for what comes after learning AI. It brings together builders, engineers, business operators, data-capture and production people, and physical-AI practitioners. Members build systems, improve operations, create valuable data, and move toward robotics and physical AI. Paid capture is one project track, not the entire community; work is not guaranteed and project terms are disclosed before participation. https://diffraction.agency/operators - Creator Network: 300+ TikTok LIVE creators with free coaching, tools, and community. https://tiktoklivestream.com - StreamGenie.ai: creators can explore opportunities to license original content for AI training while keeping ownership of what they make. https://streamgenie.ai - Custom Physical AI Datasets: specification-driven human-demonstration capture using a configurable POD (up to Ego/Exo4D), optional wrist IMUs, or distributed operator activation. Deliveries can include synchronized video, declared measured and estimated signals, QA, dataset cards, signed provenance, and RLDS/LeRobot/GR00T-compatible layouts. Diffraction is also building a distributed arm-owner network for ACT-policy collection pilots. https://diffraction.agency/datasets - Influencer Marketing: creator campaigns operated end to end rather than a self-serve marketplace. Diffraction hand-picks creators from a 300+ network, writes native briefs, handles contracts and FTC disclosure, verifies channels, manages QA and payments, and reports performance per placement. Multi-year work includes Proton and Linus Media Group partnerships. https://diffraction.agency/influencer-marketing - For AI and robotics teams buying human training data: contact us — https://diffraction.agency/contact ## Pages - [Home](https://diffraction.agency/): the five pillars - [The Operators Lab](https://diffraction.agency/operators): the applied community, its working tracks, paid capture path, and early interest form - [About](https://diffraction.agency/about): mission, stats, team - [Contact](https://diffraction.agency/contact): book a call or email the team - [Influencer marketing](https://diffraction.agency/influencer-marketing): creator campaign proof, process, and service details - [Custom datasets](https://diffraction.agency/datasets): POD and distributed capture capabilities, signal stack, delivery pipeline, and ACT roadmap ## Contact - Datasets, partnerships & campaigns: business@diffraction.agency - Product & StreamGenie support: support@diffraction.agency - X: https://x.com/DiffractAgency - LinkedIn: https://www.linkedin.com/company/diffractionagency/